Program

The objective – Improve the profitability of cow-calf operations for committed cattleman and women by delivering Profitable, Proven, Hereford genetics.

• Mature Cows
• Replacement Females
• Bulls
• Finished Steers
• Return on Resources

Our aspirational breeding targets…

Mature Cows

• Between 1,150 to 1,300 lbs.
• Wean calves with 205 day weight of 45%+ of their body weight
• Structural soundness to provide longevity

Replacement Females

• Early puberty, phenotypically correct
• Breed at 14 months
• Pass a breeding soundness exam
• Moderate Milk EPD’s in top 30% of the breed but less than top 10% of the breed

Bulls

• That sire calves under 90lbs. at birth
• EPD’s in Top 20% of the breed for scrotal, yearling weight growth and ribeye

Finished steers

• Finish weight of 1250 to 1300 lbs
• Yield grade 2
• 13+ ribeye
• 60% -70% choice

Return on Resources

• Wean 60+ pounds of beef per acre of grass
• Feed efficiency, low cost of gain vs. peer feedlot pens