Mader Herefords Difference

How we strive to improve customer profitability and achieve our aspirational herd goals…

• Honesty and Integrity
• Excel in Economic Traits
• Ensure Environmental Fit
• Heifer Development Program
• Provide a Better Buying Experience

"Honesty and integrity in performance data will not be compromised.

• Mader Farms provides transparency in performance data, continuous investment in the most modern science for heard health and genetic improvement.
• We don’t just breed cattle by spreadsheet, the scale does matter!
• EPD’s complimented with Actual Weights and Ultrasound Data.
• DNA testing is starting to be deployed to verify absence of genetic defects and improve EPD accuracy.

Excel in Economic Traits - emphasis on economic relevant traits.

• Fertility and gentle disposition are the only maximum traits for selection at Mader Farms.
• We will never make an excuse for an open cow… 
• A cow must produce and wean a calf every year to remain in the herd. 
• A cow must breed back in a 55 day breeding season. 

• Fault free and predictable performance.  
• All problems are culled, poor disposition, dystocia, prolapse, cancer eye, udder problems and structural faults.

• Life is too short for ornery cattle. 
• Safety, less labor, better gains, and less dark cutters are all the enabled by gentle disposition. 

• We feed’em ourselves….
• Backgrounding and/or feeding out a portion of our herd each year is a for profit enterprise at Mader Farms.

Ensure Environmental Fit

• The Mader Farms cow herd is managed in a real-world grass environment with less than 20 inches’ of annual rainfall.  

• “No Hay Burners Allowed” - Excessive cow weight and extreme milk that prevents breed back is culled. 

• Cow Longevity delivers profits for our customers and is enabled through Mader Farms selection of balanced genetics and phenotype.
• We avoid extremes and fads that compromise fertility and fleshing ability.

Heifer Development Program

• The Mader Farms heifer development program is a solid backgrounding program, but then applies management and data rigor to animal selection decisions. 

• Heifers are grown at a modest pace and not feed to “show steer fat”. 

• Basic data is always collected, such as pelvic measurement, ultra sound and weaning weights.

• Synchronization technologies are deployed for both A.I. and natural sires.

• Benefits to our customers of Mader Heifer Development:
  • Cow longevity and improved return on genetic investment.
  • More calves and heavier calves during the lifetime of the female.
  • Uniformity in type and subsequently these heifers offspring.
  • Flexibility to select for specific genetic traits to drive your herd improvement goals.

Provide a Better Buying Experience

• No haggle pricing as our customer’s success equals Mader Farms success.  No auction pressure or price run ups at Mader Farms.

• Common sense advisement on your cattle selection. 
• We know the multi- generation pedigrees in the Hereford breed so you don’t have to.  
• Pedigree knowledge, in combination with the real life, practical experience of Herdsman Keith Bowie and his three decades of in-herd experience.

• Lease Options and volume discounts are always available.

• Completed Breeding Service Examine and semen testing.

• Free delivery within 200 miles of the ranch.